binance, blockchain technology

Binance Australia has appointed a former DigitalX executive as its new CEO

Leigh Travers, the former CEO of the local blockchain technology. And payments firm DigitalX named the new CEO of Binance Australia.

Travers has been with DigitalX for seven years and previously served on the board of Blockchain Australia. Australia’s leading blockchain technology trade association. After completing a reverse takeover of Macro Energy Ltd, an Australian Stock Exchange-listed company. In June 2014, DigitalX became the world’s first publicly traded blockchain company.

Travers emphasizes that he will prioritize building Binance Australia’s relationships with regulators and growing the company’s brand, according to a Binance announcement made on August 28.

“We have a responsibility to be involved in helping to shape the growth of our industry. And this means prioritizing engagement and conversations with policymakers and regulators,” Travers said.

“From an industry perspective, I know it’s imperative that we continue to develop our relationships with regulatory bodies. While reinforcing our company commitment to compliance and best practice.”

Binance Australia became operational in July of 2020. InvestbyBit, a local digital asset exchange regulated by the Australian Transaction Reports. Moreover, Analysis Centre (AUSTRAC) that launched in September 2017, runs Binance’s Australian subsidiary.

InvestbyBit rebranded to Binance Pay on February 22, 2019, before changing its name to Binance Lite four days later and rebranding to Binance Australia on August 6, 2020, according to the Australian Business Register.

Jeff Yew, the previous CEO of Binance Australia, left the company in April. Yew launched Monochrome, a unit trust aimed at superannuation funds and high-net-worth individuals, the following month.

Moreover, in an interview with the Sydney Morning Herald in May. Yew stated that Australia’s lawmakers have failed to provide adequate regulatory clarity to the digital asset sector.